RESUME

Summary of Qualifications

Google AdWords Certified, & Google Analytics Certified Bing Certified with skills and experience in Digital Marketing, including paid and organic search, lead generation, analytics, social media, SEM, display advertising, email marketing, landing page optimization, and creative work. Out-of-the-box creative problem solver, self-learner, capable of meeting deadlines under pressure. Detail-oriented with exceptional communication skills (verbal/written).

​

​

Experience

Senior PPC Specialist / Account Manager

Specific Job Activities:

• Develops unique strategies and builds upon current client strategies within the digital arena to 
  meet/exceed objectives 

• Executes projects to be high quality, on time and cost-effective/on budget 

• Fosters timeline development and monitors progress, ensuring deadlines are met

• Manages overall project scope and ensures staffing assumptions adhere to budget 

• Develops strong, trusting relationships between clients and agency partners, providing leadership 
  and support during strategy, ideation, and execution 

• Manages client expectations, bringing issues/concerns to clients' attention before they become 
  problems, offering potential solutions, and advising of potential delivery delays 

• Manages work and professional development of assigned project manager(s)

• Works with project managers to ensure team is aligned to client requirements 

• Proactively keeps abreast of assigned clients' marketing and media plans, and provides 
  technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc. 

• Writes communications briefs, ensuring that creative and media are effectively integrated

• Manages research studies that yield rich insights into consumer online behavior and key 
  motivational/attitudinal behavior 

• Develops a total understanding of online target audience and mindset modes 

• Writes and transmits conference reports to clients and agency teams

• Reviews statements and estimates of work prior to client review 

• Provides campaign performance reporting and analysis to clients 

• Ensures accountability is established during the project planning process

  • Skills: Pay Per Click (PPC) · Social Media Marketing · Marketing Strategy · Search Engine Marketing (SEM) · Digital Strategy · Online Advertising · Strategic Planning · Media Planning · Digital Media · Creative Writing · Content Marketing · Google Analytics · Leadership · Bing Ads · Bing Search Ads · Bing Display Ads · Google Search · Integrated Marketing · Mobile Marketing · Mobile Devices · Data Analysis · Market Research · Content Development · Loyalty · Paid Social Media · Paid Media · Paid Social Media Advertising

​

Lead PPC Digital Marketing Specialist

Specific Job Activities:​

• Managed and optimized AdWords accounts, analyzed and reduced CPC, implemented proper account structure, and increased relevant traffic through keyword research and negative keywords research, executed valuable A/B Split Testing

• Built SEO Optimized WordPress Sites. Constructed competitive keyword research to determine rank ability, launched long tail keywords efforts and discovered new opportunities. Optimized Meta Tags, created SEO optimized content, and built links through guest posting opportunities on High DA Sites.

• Studied Analytics to assess visitor behavior and polished adjustments to paid campaigns and organic search strategies. Implemented lead capture and email marketing campaigns. Created and customized targeted landing pages and drove traffic via paid search and social campaigns. Created email follow ups to drive traffic to customer’s offers and products.

• Use A/B testing and growth hacking to test assumptions and build hypothesis-based tests

• Work with our team to plan, create, implement and oversee the generation of fully-integrated
  digital marketing campaigns, including creative, copy and landing pages

• Develop innovative and creative marketing programs to drive outcomes that scale through email marketing, social media, and other marketing channels.

• Identify growth opportunities through new programming, publishing techniques, collaborations, and cross-promotion.

• Understanding client and project requirements

• Leverage creative problem solving

• Training and supporting customers (internal and external)

• Collaborate with users, developers, designers, marketing, and business stakeholders​

  • ​Skills: Pay Per Click (PPC) · Social Media Marketing · Marketing Strategy · Search Engine Marketing (SEM) · Digital Strategy · Online Advertising · Strategic Planning · Media Planning · Digital Media · Content Marketing · Google Analytics · Leadership · Bing Ads · Bing Search Ads · Bing Display Ads · Google Search · Integrated Marketing · Mobile Marketing · Mobile Devices · Data Analysis · Market Research · Content Development · Paid Social Media · Paid Media · Mobile Applications · Paid Social Media Advertising

     

​

PPC Marketing Specialist

Specific Job Activities:

• Use A/B testing and growth hacking to test assumptions and build hypothesis-based tests

• Work with our team to plan, create, implement and oversee the generation of fully-integrated 
  digital marketing campaigns, including creative, copy and landing pages

• Develop innovative and creative marketing programs to drive outcomes that scale through email marketing, social media, and other marketing channels.

• Identify growth opportunities through new programming, publishing techniques, collaborations, and cross-promotion.

• Understanding client and project requirements

• Leverage creative problem solving

• Training and supporting customers (internal and external)

• Collaborate with users, developers, designers, marketing, and business stakeholders

• Managed and optimized AdWords accounts, analyzed and reduced CPC, implemented proper account structure, and increased relevant trac through keyword research and negative keywords research, executed valuable A/B Split Testing

• Working with paid search and paid social platforms, such as Google, Bing, LinkedIn, Facebook,

• Display, leading social media campaigns, content, and ad copy testing.

• Built SEM Optimized WordPress Sites. Constructed competitive keyword research to determine rank ability, launched

  long tail keywords efforts, and discovered new opportunities. Optimized Meta Tags, created SEM-optimized content,

  and built links through guest posting opportunities on High DA Sites.

• Studied Analytics to assess visitor behavior and polished adjustments to paid campaigns and organic search strategies.

  Implemented lead capture and email marketing campaigns. Created and customized targeted landing pages and drove

  traffic via paid search and social campaigns.

• Created email follow-ups to drive traffic to customer’s orders and products.

  • ​Skills: Pay Per Click (PPC) · Social Media Marketing · Marketing Strategy · Search Engine Marketing (SEM) · Strategic Planning · Media Planning · Digital Media · Content Marketing · Time Management · Integrated Marketing · Mobile Marketing · Mobile Devices · Data Analysis · Market Research · Content Development · Paid Social Media · Paid Media · Paid Social Media Advertising

Website Developer

Specific Job Activities:

• Organizing and maintaining various filing programs. Assist the Branch SharePoint Administrator team. Under supervision, duties include the ability to add, delete, and grant permissions levels for all staff based on the needs of the Branch.

• Monitor and audit the creation of sites, lists, libraries, and other content within SharePoint following guidance in the plan. Process requests between the WSB Divisions and the Information Technology Branch (ITB). If necessary, support the team by facilitating answering any questions through ITB when further technical support is needed. 

• Assist in the preparation of press releases, internal communications and other media pieces involving activities conducted or affected by EDD and the Workforce Services Branch (WSB).

  • ​Skills: Leadership · Communication · Data Analysis · Content Development

Education

California State University  of Sacramento

● Marketing & Communications

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​